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The Digital Billboard Dilemma: Why We Are Still Using Floppy Disks in a 5G World
Let me give you some context before I start ranting. I’ve been in the trenches of media technology for 25 years. I was writing code for Set-Top Boxes (STBs) when “on-demand” meant walking to Blockbuster. I built the architecture for the first DVRs that let you pause live TV. I have worked on engineering the streaming pipes that allow you to binge-watch in 4K without buffering and to figure out how to connect a second screen device to a Satellite Pay TV system.
Privacy Sandbox Simplified : No Code. In Simple, Plain English !!!
If you work in the AdTech domain or are remotely connected to it, I believe you would have surely heard of identity wars and Privacy Sandbox. Safari & Firefox deprecated 3rd party cookies long back and then, Apple also blocked IFAs and now, they released Private Relays to block IP address too.
Product Strategy, Roadmap and Prioritization - The GL(c) Model
It doesn’t matter whether you are a product manager or not, if you have ever tried building a product, there are three keywords that you would have come across for sure; Strategy, Roadmap and Prioritization. In all organizations, these three keywords are used in every context whenever there is ambiguity and decision making is hard.
Dunning-Kruger Effect: A Blind Spot Every Product Manager Should Watch Out For ...
In 2009, My team and I were working on a prototype assuming that one day TVs will be connected to the internet and when that happens, advertising will become programmatic similar to what was online display advertising on the internet in those days. but more than that, people will also have second screen devices and the content they’ll be watching on the TV will be influenced with their second screen devices activity.
The IKEA Effect and its Friends : Nemeses of a Product Manager
In 2001, I was working on developing a software licensing system that managed distributed license keys for any software using server based floating licensing mechanism. Yes, Remember the old days of client server architecture and buying software was still not so common as it was expensive. Nostalgia aside, I was a software engineer coding in Java who believed that the system was working fine and my piece of code was working as expected.
Decoding the Google Video Ad Ecosystem for OTT Platforms and CTV Publishers
If you manage an advertisement driven OTT platform on connected TVs that streams Video on Demand ( VoD) or 24 / 7 linear live content, then you would have definitely come across Google Ad ecosystem. Google leads the world in online advertising. Whether its search, websites, mobile apps and now, connected TVs and other streaming devices like Fire TV and Roku, Google commands the first port of call when someone needs to generate revenue online using advertising.
Some new innovations and trends that'll change the online advertising
Online Programmatic advertising is growing by leaps and bounds. While Google and Facebook lead the advertising industry in their own way across many geographies, there are a lot more innovations happening beyond these two companies. Programmatic advertising started more than two decades ago, but within last 10 years, it has grown significantly with a lot more players like The Trade Desk, Pubmatic, Rubicon, OpenX, SpotX, MediaMath and hundreds of other big and small advertising technology companies.
Why organizations should worry about Optimism Bias and structure its KPIs carefully ?
Products are built the same way life has evolved and will keep on evolving in the future. The Red Queen Effect defines it well that how organisms must constantly adapt, evolve and proliferate in order to survive when pitted against ever evolving rival organisms in a constantly changing environment. Most of the technology companies across the world have very similar organisational structures.
