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Some new innovations and trends that'll change the online advertising

Online Programmatic advertising is growing by leaps and bounds. While Google and Facebook lead the advertising industry in their own way across many geographies, there are a lot more innovations happening beyond these two companies. Programmatic advertising started more than two decades ago, but within last 10 years, it has grown significantly with a lot more players like The Trade Desk, Pubmatic, Rubicon, OpenX, SpotX, MediaMath and hundreds of other big and small advertising technology companies.

May 19, 2020 - 6 min read