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Decoding the Google Video Ad Ecosystem for OTT Platforms and CTV Publishers

If you manage an advertisement driven OTT platform on connected TVs that streams Video on Demand ( VoD) or 24 / 7 linear live content, then you would have definitely come across Google Ad ecosystem. Google leads the world in online advertising. Whether its search, websites, mobile apps and now, connected TVs and other streaming devices like Fire TV and Roku, Google commands the first port of call when someone needs to generate revenue online using advertising.

Aug 1, 2020 - 10 min read