It doesn’t matter whether you are a product manager or not, if you have ever tried building a product, there are three keywords that you would have come across for sure; Strategy, Roadmap and Prioritization. In all organizations, these three keywords are used in every context whenever there is ambiguity and decision making is hard.
In 2009, My team and I were working on a prototype assuming that one day TVs will be connected to the internet and when that happens, advertising will become programmatic similar to what was online display advertising on the internet in those days. but more than that, people will also have second screen devices and the content they’ll be watching on the TV will be influenced with their second screen devices activity.
In 2001, I was working on developing a software licensing system that managed distributed license keys for any software using server based floating licensing mechanism. Yes, Remember the old days of client server architecture and buying software was still not so common as it was expensive. Nostalgia aside, I was a software engineer coding in Java who believed that the system was working fine and my piece of code was working as expected.
“It used to be thought that the events that changed the world were things like big bombs, maniac politicians, huge earthquakes, or vast population movements, but it has now been realized that this is a very old-fashioned view held by people totally out of touch with modern thought. The things that change the world, according to Chaos theory, are the tiny things.
Talk to anyone in the senior management including the CEO, CTO, Sales head, Engineering head , & everyone else and they’ll define the problem statement, create the requirements, propose a solution, design and detail out implementation specifics and even create a multi-phase release plan in less than an hour. All of this gets done for a product feature that the customers themselves are not even sure whether they need it or how they are gonna use it ?
Alright! First of all, the term Coffee Budget is not a standard term. I coined this term in context of Entrepreneurship and Product Management. In my entrepreneurial journey of 5 years or so, I have met hundreds of people that include other fellow entrepreneurs at similar level as mine, the beginners, founders of successful startups, Angel investors, VCs of almost all shapes, sizes and stages, advisors, mentors, corporate big wigs or senior management officials, govt.
So, you are a tech professional (software engineer or anyone from tech industry). You have written code, managed teams and got promoted as the number of years kept adding up in your professional life. But now, after many years of experience, you believe that you should make a transition to something better.
Okay. Disclaimers first : I believe agile is a good philosophy and provide a good method for development / execution. But I don’t practice it anymore …
I am a Product Manager for the past few years. Before turning into an Entrepreneur, I worked in a multi national firm which tried all its might to implement agile in various forms spending millions of dollars on training and implementation.
As a product manager, you are always stuck with the discussion around customer acquisition, retention and revenue. It’s always a battle between a new feature release or to spend time in fixing the current customer experience. Customer Experience always comes first for a product manager. But a product manager deals with many different departments in a company to make sure that the product is successful and the customer is happy.